Another post about Geri’s Game.

On April 27th this year I wrote about an advert Pearl And Dean were showing in cinemas.
I now have had the privilege of seeing that same advert in Digital Cinema, and I was pleasantly surprised that it looks superb in digital. I think this shows how little money Pearl And Dean actually spend on making adverts on 35mm film. An alternative school of thought is that advertising is so competitive now, that the visual impact of the advert is now ranked as highly as the actual content and message.

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